According to experts, forecasts for this Black Friday indicated an estimated +35% growth in turnover.
Tradedoubler’s brands have exceeded those expectations, achieving an impressive +62% increase in turnover in the affiliate channel.
Tradedoubler’s forecasts also pointed to an average online ticket of €162, and in its affiliate channel it has exceeded that figure, reaching an average basket of €180, +11% more than the experts’ forecasts. In addition, they highlight that 1 out of every 2 sales was made through mobile devices.
This Black Friday 2023 in Tradedoubler Spain’s affiliate channel stands out with extraordinary figures: a +62% increase in turnover, a +48% growth in sales and a +9% increase in the average basket. Despite the decrease in traffic, quality has improved, evidenced by a conversion rate that has increased by +68% compared to last year. Black Friday TD Video Results
They share with us the growth obtained in some of the most relevant sectors of this season, and very interesting tips to consider in the Christmas Campaigns and close the year with the best results.
Electronics Sector
Direct brands shine with a growth of +72%, stealing the spotlight from retailers. This shift reveals that users value the unique experience and customer service offered by direct brands. To capitalize on the momentum of the holiday season, they recommend:
- Live Events: Organize live launch events for electronics products, highlighting the unique features of direct brands.
- Special Packages: Introduce exclusive holiday gift packages that include attractive accessories.
Travel Sector
The travel sector regains its pre-pandemic vitality, with hotels leading the way with a staggering +288% growth. Airlines, though stumbling with a downturn, are maintaining their flight. Meanwhile, travel agencies are up +11% compared to 2022. For Christmas campaigns, we highlight the following tips:
- Vacation Packages: offer exclusive holiday packages for the Christmas season.
- Early Booking Discounts: Establish special offers for early Christmas travel bookings.
Fashion Sector
In the fashion world, direct brands are the undisputed queens, with an impressive +71% increase. However, jewelry on this occasion loses a bit of luster with +22% in its results obtained, compared to 2022. For this sector, this type of strategy is ideal:
- Christmas Collaborations: Collaborate with influencers to launch exclusive Christmas collections.
- Fast Shipping: Guarantee fast shipping for last-minute fashion purchases.
Shopping & Retail Sector
The surprises don’t stop, especially for pets! Ecommerce specialized in furry companions increased by an astounding +317%, accounting for a respectable 25% of the total Shopping & Retail category. Ecommerce specializing in toys also joins the growth, registering a healthy +31%. To maintain the charm during the holidays, we recommend:
- Themed Promotions: Create themed promotions for pet-related items during the holiday season.
- Contests and sweepstakes: Organize contests and sweepstakes on social networks to drive participation and brand awareness.
Beauty Sector
In the beauty world, the allure doesn’t fade. An 87% increase in sales reveals that consumers can’t resist a little pampering and this Christmas will be no exception, and they share the following tips with us:
- Gift Kits: present themed gift kits for the festive season, offering attractive combinations of beauty products.
- Christmas Tutorials: create Christmas beauty tutorials to inspire customers and show how to use the products during the holidays.
The affiliate channel has been a very important sales ally to obtain the results expected by its customers, and the following affiliate categories stand out as TOP 5: Cashback & Loyalty, Discount & Voucher, CSS, Price Comparison and Content.
Affiliates that will undoubtedly continue to stand out in the Christmas campaigns, to achieve the objectives established in this last period of the year.