AliExpress Choice, the renowned service, celebrates its one-year anniversary in the country with discounts of up to 60% and a range of additional benefits, including free shipping on orders over 10 euros and deliveries within five days. Moreover, customers from various regions can access tiered discount codes and free shipping to over 50 countries for orders meeting the minimum spending requirements. Discounts commenced yesterday and will extend until Wednesday, March 27th.
In Spain, the Choice service has become a cornerstone for the growth of Alibaba’s marketplace, positioning it as the country’s second most visited eCommerce platform, according to data from Club Ecommerce and EGI Group. The platform’s main competitor, Amazon, also offers a service named Amazon Choice, originally launched for Alexa devices, shortly before expanding to the marketplace in 2021. However, the latter doesn’t focus on deals but operates as a recognition of success for certain products meeting quality, price, and availability criteria.
AliExpress witnessed a 60% increase in orders in 2023 Since its launch in March 2023, AliExpress Choice has been pivotal for the platform’s rapid growth, transforming cross-border shopping experiences through offers of free shipping and returns, along with commitments to fast delivery. This approach has significantly boosted AliExpress’s appeal among consumers worldwide.
On a corporate level, Alibaba Group Holding Limited’s financial results for the quarter ended December 31, 2023, showcased a 60% surge in order volume on AliExpress. These figures contributed to a year-on-year rise of 44% in Alibaba International Digital Commerce Group’s revenues, surpassing market expectations for six consecutive quarters.
What is AliExpress Choice? AliExpress Choice is an exclusive selling space where products on the platform with the highest ratings and best value are automatically selected. Additionally, it hosts a monthly event, Choice Day, during which customers can purchase products under a series of benefits.
The inaugural edition of Choice Day began on March 1, 2023, and lasted for four days; since then, it repeats during the first three days of each month. This event is available to users from 55 countries, including Spain, South Korea, and Australia. During Choice Day, users can save up to 3 euros for a minimum purchase of 15 euros and up to 6 euros for a minimum purchase of 30 euros. Moreover, selected products feature coupons offering free shipping, the opportunity to purchase 3 items for 5.99 euros with free shipping, finding deals starting from 0.99 euros with free shipping, and enjoying discounts of up to 20% on a selection of products.
