Marketing
Latest Marketing News
Understanding Marketing Myopia: A Common Pitfall in Business Strategies
Myopia, commonly known as nearsightedness, refers to the inability to see distant objects clearly. But what happens when we apply…
“Unlocking the Power of Native Advertising: Understanding, Implementing, and Maximizing Impact”
If we were to encapsulate the essence of native advertising briefly, it can be defined as a form of advertising…
“Twitch Strategic Workforce Adjustment: Navigating a New Chapter in the Streaming Giant’s Journey”
Introduction: In a recent announcement that sent shockwaves through the gaming and streaming community, Twitch CEO, Dan Clancy, shared insights…
“Online Shopping Insights: Spanish Consumers Embrace Marketplaces as Preferred Retail Channels”
Introduction: In the ever-evolving landscape of online consumer behavior, understanding the preferences and trends that shape purchasing decisions is crucial…
“WhatsApp’s Latest Features Unveiled: Enhancing User Experience and Meeting Demands”
In recent months, WhatsApp has continuously introduced new features, enhancing its functionality and addressing user demands. As we step into…
Marketing and eCommerce Trends 2024: Insights from Worldline, Kraz, and La Casa de las Carcasas
In this comprehensive exploration of the evolving landscape of marketing and eCommerce for 2024, we engage in a dialogue with…
Communication, Creativity, and Marketing Trends for 2024: AI, Data-Driven Insights, and TikTok Take the Lead
Introduction: As we bid farewell to 2023, it's time to explore the anticipated trends in communication and marketing that will…
What is sensory marketing?
Today, companies must face a new type of consumer: more informed and, therefore, more demanding customers. This has a direct…
Samsung creates a campaign with Activision Blizzard in which it shows the gaming products it offers
Activision Blizzard games such as World of Warcraft, Overwatch 2 and Diablo Immortal, among others, come to life in Samsung's…
8 tips to have successful SMS marketing campaigns
Let's be honest, almost no one uses traditional text messages (SMS) anymore, those that are sent from the specific messaging…