Activision Blizzard games such as World of Warcraft, Overwatch 2 and Diablo Immortal, among others, come to life in Samsung’s portfolio of gaming products.
Samsung Electronics Ltd. and Activision Blizzard EMEA have announced that they are collaborating on a new campaign titled Embrace Your Game.
This collaboration between Samsung and Activision Blizzard EMEA is combined into a multi-channel and multi-product marketing campaign that will show the potential of the gaming products offered by Samsung.
Embrace Your Game
This campaign by Samsung and Activision Blizzard brings together the best gaming products with some of the games that are most popular among consumers.
Therefore, as it is a campaign about the brand’s most popular games currently, together with Activision Blizzard, it is aimed at gaming lovers.
This is a strategic action by the Samsung company, since its gaming audience is present in many markets, exactly 17, spread across 44 countries.
The best-known video games offered by the brand, along with Activision Blizzard, are the following: Crash Team Rumbe, Diablo Inmortal, Overwatch 2 and World of Warcraft.
A 360 campaign
As we mentioned, this action will be taken to 17 different markets, in 44 countries, where Samsung operates and where it offers Activision Blizzard video games to its most fanatical gamers so that you can play through their homes or anywhere.
Furthermore, so that this campaign reaches a greater number of people, it will be carried out through all Samsung digital channels in Europe, where a complete gaming portfolio of the brand will be promoted.
Gamer Training is born
This campaign is joined by a new launch by Samsung, Gamer Training. This is a program that the company offers its players to improve their skills in the game.
Additionally, on Samsung Game Portal, these gaming fans will also be able to find advice from gaming professionals. To practice, all those who enter this portal will also find interactive training sessions, video workshops or tutorials, among other things.
As Benjamín Braun, Chief Marketing Officer for Samsung Europe, indicates, “the world of gaming is evolving. At Samsung we want to support all gamers, from casual to professional.
With televisions, monitors and mobile devices, “Embrace Your Game” offers all types of gamers the opportunity to fully immerse themselves in their video games, from home or anywhere else. “That’s why Activision Blizzard is the ideal partner for ‘Embrace Your Game’, because players love their games and with Samsung products they offer the best gaming experience.”
