Ana Peleteiro has just won a bronze medal at the World Athletics Indoor Championships in Glasgow with a jump of 14.75m, the second-best mark of her career. This feat comes just over a year after becoming a mother. However, the Galician athlete not only succeeds on the track but also triumphs on social media, becoming the face of various brands.
Let’s delve into this aspect today.
Ana Peleteiro, Sports Queen and Brand Ambassador Throughout her career, Ana Peleteiro has grown in influence thanks to her stellar sporting achievements and her naturalness in expressing herself and sharing content on social media. She already has 431,000 followers on Instagram.
Likewise, her presence on platforms is also part of the athlete’s professional life, as she herself stated during a Q&A session on her Instagram in November 2023: “my source of income mainly comes from social media, athletics, and my businesses.”
Like other public figures, several brands have found in Peleteiro a profile whose values align with their message and philosophy.
Únicla In 2020, Únicla, a Galician milk brand, signed Peleteiro as the face of a 100% online campaign as part of its new digital communication plan aimed at promoting branded content and strengthening its presence on social media.
“Únicla. Unique Stories 8 | Ana Peleteiro” The athlete’s values of self-improvement, perseverance, closeness, and commitment to the environment led her to become a brand ambassador. Additionally, her young, inspiring, and internationally projected profile helped give Únicla a fresh and dynamic image. Not to mention that her Galician origins perfectly matched the company’s roots.
Olay Peleteiro became an ambassador for Olay, the skincare brand, in 2021 by promoting the Regenerist moisturizer with sunscreen under the tagline “Live with your face.”
The athlete’s content with the brand focused on this product, with professional studio photos, but also included more intimate and organic pieces like this beauty routine summary.
Bridgestone The tire brand Bridgestone is one of the worldwide Olympic and Paralympic partners. Therefore, in 2022, with the aim of sponsoring the Paris 2024 Olympics, it decided to bet on Ana Peleteiro and Saúl Craviotto (canoeist).
Both athletes became Bridgestone ambassadors through their campaign “Ready to Perform at Your Best.” This sought to highlight and celebrate the work and determination of Peleteiro and Craviotto, as well as Spanish athletes in general, in their preparation for the Olympic and Paralympic Games.
“Ready to Perform at Your Best.” Road to Paris 2024. Ana Peleteiro.
It seems that the times when male personalities from the sports world became brand ambassadors are slowly fading away, with figures like Fernando Alonso, Pau Gasol, Rafael Nadal, or Messi.
The fact that brands of all kinds turn to female athletes to make them their ambassadors is a positive step that helps give visibility to women’s sports and highlights powerful role models. We hope that Ana Peleteiro, Mireia Belmonte, or Alexia Putellas are joined by many more in the future.
