Coca-Cola will broadcast its advertisement “We can all be Santa Claus” as the first advertisement of the year on Telecinco. Telefónica will do the same with “Besos” on Antena 3.
The first spot of the year, the one that appears the minute all families are connected to the television on New Year’s Eve, is one of the most important advertising spaces on the television schedule.
This year, once again, Coca-Cola will be responsible for broadcasting the first advertisement of the year on Telecinco. For its part, Telefónica will be the first spot of the year on Antena 3 immediately after the Chimes that mark the beginning of 2024.
On January 1, Coca-Cola will star in the first spot of the year on the main private channels (Telecinco, Cuatro, Movistar+ and MediaMax) and regional channels (Canal Sur and Televisión Canaria), thus continuing a tradition that has been maintained for the last few years.
twelve years. In addition, the brand will once again star in the countdown to the New Year with the traditional “eat grapes” during the 12 bells.
For its part, as Atresmedia sources confirm to this medium, the first spot of the year on Antena 3 will be Telefónica, which celebrates its centenary with the “Kisses” campaign, the company in the world of telecommunications will also be responsible for putting the ” “eat grapes” on the television network.
Atresmedia will also have advertisements from Repsol and Hijos de la Rivera among the first advertisers to welcome the New Year.
Coca-Cola boasts the first advertisement of the year 2024
Carmen Sanz, Senior Brand Manager of Coca-Cola, to MarketingDirecto.com «what we want is to be able to transmit a message of hope and optimism for the New Year, as well as be present in the majority of Spanish homes, sharing with them this last night of the year, and at the beginning of the year 2024 .
“We can all be Santa Claus” will be the spot that welcomes 2024. Created by Open between Coca-Cola and the Red Cross to support young people in vulnerable situations.
2023 has already started with the brand, with the broadcast of its “El Conductor” campaign, with which we celebrate music’s ability to unite us and create unique and unforgettable experiences. Now, the brand is committed to a message of unity and solidarity through the “We can all be Santa Claus” campaign.
Sanz highlights that this has a very clear premise: “we have implemented the motto and this message of “we can all be Santa Claus” uniformly in all countries, but we wanted it to reach each of our consumers in a close way.” . In this sense, she highlights that being able to be, through small acts, better than those next to us, which is one of the great values of Christmas.
Looking ahead to 2024, Coca-Cola hopes it will be a year full of excitement, new challenges and magic. «There can never be a lack of magic for us. We want it to be a year in which we continue to bring out that Santa Claus that exists within all people,” concludes the professional.
Telefónica will receive the year 2024 on Antena 3
To kick off the celebration of its centenary, Telefónica launched the “Kisses” campaign, an action that celebrates that we have never given as many kisses as in the last 100 years thanks to advances in technology, which bring us closer to our loved ones. beloved. Now the company joins the celebration of 2024 with this action that will be the first announcement of the year on the Atresmedia network.
“Kisses” is an action that not only reflects the progress of the company over recent years, but also inspires us to look to the future under the motto: “if technology has allowed us to connect the lives of people like never before, people, let’s imagine everything we can do in the next 100. In addition, the audiovisual group confirms to this medium that the last advertising spot of the year 2023 will come from Airbnb.
