The CRUDO agency and the Island Council of La Palma present an ash harvest to commemorate the eruption of La Palma.
This 2023 marks the second anniversary of the eruption of the La Palma volcano. The Cumbre Vieja volcano had 85 days of activity, and between September 19, 2021, until December 25, it expelled more than 200 million cubic meters of lava, destroyed 2,988 properties (many of them homes) and buried 73, 8 kilometers of roads, cutting all connections to the west of the island.
Because there is news that should not be forgotten, the CRUDO agency launches a new campaign focused on the concept “there is news that is forgotten.
” This work, prepared for the Island Council of La Palma, has the main objective of reminding all Spaniards that, two years after the completion of the volcano, there are still many things to do on the island.
In this way, the agency created a limited edition of a very special vintage: volcanic ash that emerged from the earth of the Tajogaite volcano. A way to remember the completely bitter taste that flooded the lives of thousands and thousands of palm trees.
The strategic creative director of CRUDO, Pablo Ramón Rodríguez, who is from La Palma and has experienced everything related to the eruption very closely, highlights that: “we have been very motivated to do an action that would reach many people, to help prevent Forget about La Palma, because the lives of thousands of people who lost almost everything continue to be very complicated today,” he says.
https://www.instagram.com/reel/C1U4doBK_di/?utm_source=ig_web_copy_linkCRUDO launches an action to not forget the La Palma volcano
To raise awareness about this reality, the action includes a star piece that has been sent “one by one” to journalists, communicators, influencers and relevant figures in our country: wine bottles that have been filled with authentic volcanic ash from the 2021 eruption. The same ash that buried homes, cemeteries, roads.
3 bottles were created and each one covered a relevant theme. The date of the eruption, the homes destroyed and the real names of some people who lost almost everything. All with the photographic collaboration of Saúl Santos, one of the best landscape photographers in the Canary Islands.
This action has had a wide impact, with presence in more than thirty national and some foreign media. Thus demonstrating that La Palma has not been forgotten.
