This AI created by Binfluencer and 11posts has the potential to save up to 80% of time creating creative campaigns.
In a very short time, artificial intelligence has established itself as a determining factor in process optimization in a wide variety of sectors. Its influence ranges from health to education, including industry and transportation. However, a sector as digital as marketing had not yet found a way to implement it, improving efficiency, reducing costs and enhancing creativity.
In a world where not taking advantage of the advantages of AI is equivalent to being left behind, Binfluencer and 11posts launch the world’s first AI technology designed to optimize results and ROI of influencer marketing campaigns. Both companies, belonging to the 812media group, claim that this software has the potential to save up to 80% of time when creating creative campaigns. A disruptive solution that is already available on the market in both Spanish and English and that has been designed to speed up and simplify the entire process of creating influencer marketing campaigns, from conception to execution.
A job of hours in minutes, improving ROI and results
Binfluencer and 11posts’ AI software is capable of generating complete creative campaigns with just an initial brief. This includes idea generation, budget planning, selection of influencer profiles and aggregated data. What used to take hours of manual work can now be accomplished in just 2 minutes thanks to technology.
Javier Yuste, CEO of 812media, assures that, in addition, the creative process is not compromised at all: “AI does not tend to repeat patterns and always has new ideas to offer, which guarantees fresh and effective campaigns.”
11posts has opted for a monthly subscription-based business model, marketing its technology as a service (SaaS) to both clients and agencies. This will allow account executives to save up to 80% of the time they previously spent preparing influencer marketing campaigns. This efficiency not only benefits businesses, but also promises to propel the influencer marketing industry to a new level of productivity.
Growth and future prospects
With the implementation of this AI technology, the 812media group has experienced a growth of 125% in 2023, accumulating tens of thousands of users. Thus, this year’s year-end is expected to exceed €5 million, demonstrating the relevance and impact of this innovation in the advertising and marketing industry.
Binfluencer and 11posts are betting heavily on the potential of their AI software to revolutionize the way companies approach influencer marketing. This technology promises not only to save time and resources, but also to enhance creativity and effectiveness in creating campaigns. We are at the beginning of a new era in influencer marketing and Binfluencer, together with 11posts, are at the forefront of this transformation.
