Subtitle: Unveiling Spain’s Online Shopping Trends Across Different Categories
In the dynamic landscape of eCommerce, Spanish consumers are increasingly turning to online platforms for their shopping needs. In December 2023, the following ten eCommerce giants stood out as the most visited by Spanish users, each offering a unique range of products and services.
1. Amazon: The Global eCommerce Leader
Amazon, founded on July 5, 1994, in the United States, holds its position as the world leader in eCommerce. Renowned for its extensive catalog spanning electronics, books, and clothing, Amazon has set a global standard for online shopping, emphasizing convenience and swift delivery.
2. AliExpress: Connecting Buyers and Sellers Worldwide
Launched by Alibaba Group in 2010, AliExpress serves as a global eCommerce platform connecting buyers with sellers from around the world. Boasting a vast array of products often at competitive prices, AliExpress is a go-to choice for those seeking deals and unique items.
3. Shein: Trendy and Affordable Fashion
Specializing in affordable and trendy fashion, Shein, founded in China in 2008, has gained international popularity. Offering a wide range of clothing and accessories, Shein is known for its quick adaptation to the latest fashion trends and an attractive price-quality ratio across categories for women, men, and children.
4. Temu: The Rising Star in Online Shopping (Established September 2022)
Temu, part of the Chinese PinDuoDuo group, has swiftly gained popularity with its aggressive marketing strategy and an array of products at remarkably low prices. Following a model akin to AliExpress and Shein, Temu connects manufacturers, sellers, and customers directly, with a motto of “shopping like a billionaire,” offering discounts of up to 96%.
5. Miravia: Alibaba’s Contender in Spain
Miravia, a Chinese eCommerce platform under Alibaba, has experienced significant growth with the aim of competing with Amazon in Spain. Boasting over 1,000 brands, Miravia offers a wide range of products from technology and electronics to fashion, beauty, and home goods.
6. El Corte Inglés: Spain’s Retail Giant
El Corte Inglés, a chain of department stores, stands as one of Spain’s major retailers. Established in 1934, the company has grown to become one of Europe’s largest department store chains. Besides its extensive product offerings, El Corte Inglés is known for additional services, including travel, insurance, financial services, and in-store restaurants.
7. Booking: Your Gateway to Global Accommodations
Founded in 1996, Booking is an online reservation website allowing users to search and book accommodations worldwide. A part of Booking Holdings Inc., the platform offers a diverse range of lodging options, from hotels and apartments to hostels, bed and breakfasts, resorts, and more.
8. Too Good To Go: Combating Food Waste through an App
Too Good to Go is an app addressing food waste by connecting users with businesses that have surplus food. The app allows users to purchase kits containing consumable food items that would otherwise be discarded. These kits often include items near their expiration date but are still safe and edible, providing users with a cost-effective way to reduce food waste.
9. Carrefour: The Multinational Retailer
Carrefour, a multinational chain of hypermarkets and supermarkets originating from France in 1959, operates various store formats, including hypermarkets, supermarkets, convenience stores, and discount stores. It offers a vast range of products, spanning from groceries and fresh produce to appliances, clothing, home goods, and electronics.
10. Renfe: Spain’s State-owned Railway Company
Renfe, acronym for Red Nacional de los Ferrocarriles Españoles, is the state-owned railway company of Spain, founded in 1941. Responsible for managing and operating passenger and freight railway services in the country, Renfe facilitates ticket sales through its official website and mobile application, allowing users to search schedules, select routes, purchase tickets, and manage reservations for train travel.
Top eCommerce Platforms Across 8 Categories: A Comprehensive Overview
While we’ve detailed the top 10 most visited eCommerce platforms in Spain, this study delves into the top 100 with the highest number of visits. Extending the analysis, we can identify a top eCommerce list based on different search categories. Below, we highlight the 5 most visited eCommerce platforms in 8 distinct categories:
Top 5 Multicategory Platforms
- Amazon
- AliExpress
- Temu
- Miravia
- El Corte Inglés
Top 5 Hotels, Transportation, and Tourism Platforms
- Booking
- Renfe
- Airbnb
- Iberia
- Ryanair
Top 5 Fashion Platforms
- Shein
- Zalando
- Zara
- Mango
- H&M
Top 5 Food Platforms
- Too Good To Go
- Burger King
- Glovo
- Just Eat
- Domino’s Pizza
Top 5 Electronics Platforms
- Mediamarkt
- PC Componentes
- Apple
- Fnac
- Cecotec
Top 5 Supermarkets
- Carrefour
- Lidl
- Mercadona
- Consum
- Alcampo
Top 5 Sports Platforms
- Decathlon
- Nike
- Sprintersports
- Adidas
- JDSports
Top 5 Beauty and Cosmetics Platforms
- Primor
- Druni
- Sephora
- Perfumesclub
- Douglas
