KPI6, a leading Digital Consumer Intelligence tool, has carried out a report to better understand the phenomenon of this specialized influencer and its comparison with the main automotive brands.
The Hook, whose goal is to be the spearhead of innovation of IKI Group through the creation of proprietary products and the development of a Hub under an open innovation model, has analyzed the audience and nearly 1,100 videos on YouTube and TikTok of the automotive influencer Ángel Gaitán.
This analysis has focused on evaluating which are the most named brands in the videos of his YouTube and TikTok channels and what is the general tone in which he refers to each of the firms. This is possible thanks to a technology based on artificial intelligence integrated in KPI6, which allows to extract and analyze the video content and establish a generic summary conclusions, tone and specific highlights, which help to understand the positioning of Gaitán with respect to the brand.
The report also gathers information on Ángel Gaitán’s broad audience, to better understand the phenomenon of this influencer and its comparison with the main automotive brands, to assess the degree of affinity between their respective audiences.
KPI6 is a Social and Web listening tool oriented to the identification of audiences. Integrated with Meta, X, TikTok and, soon, with LinkedIn to obtain audience information, it complements its information with the two major market panels Global Web Intex and Statista, making it possible to generate very complete audience profiles. In addition, its integration with Chat GPT provides the ability to converse with the generated buyers persona to learn information about the more than 5,000 datapoints it is able to collect.
On December 14 at 12 noon, a webinar will take place, in which Felipe Calvente (CEO of The Hook), KPI6 and IKI Group will analyze this case, as well as the potential applications with other advertisers.
