According to The Wall Street Journal, Threads, Meta’s X (Twitter) clone, will land in Europe in December.
Europe was left out of the massive launch of Threads last July due to regulatory issues. However, Meta’s social network could be on its way to the old continent. And according to The Wall Street Journal, the clone of X (Twitter) of the company led by Mark Zuckerberg will land in Europe during the month of December.
With its debut in Europe, Threads expects to add around 40 million monthly users to its ranks. By landing in Europe, Meta’s social network aims to get back on track, since after its phenomenal debut in July, its use has languished considerably. Although Threads attracted 100 million users in a span of just five days, the overwhelming popularity of its early days quickly subsided.
Threads now reportedly has 73 million monthly active users worldwide. This is a rather parsimonious figure when compared to the more than 360 million users of X (Twitter) and the 1 billion users that Mark Zuckerberg set as a target after the social network’s debut in July.
In Europe, Threads will bring with it a novelty that is in no way trivial and is directly related to compliance with the requirements of Brussels regulators. All indications are that Threads will be able to be used here without the need for a profile. The user will therefore be able to make passive use of the social network and use it to read other people’s posts (without, however, having the possibility of posting content on it). To share content on Threads, the user must create an ad hoc profile or link it to a previously existing profile on Instagram.
Meta’s social network has released multiple improvements over the last few months.
Threads did not hatch last July in the old continent because it did not properly adhere to European privacy regulations.
Since Brussels had previously imposed significant fines on Facebook and Instagram for flouting EU privacy rules, Meta decided to delay the release of Threads in Europe to avoid possible sanctions.
Threads will land in Europe accompanied by a lush bouquet of enhancements that it did not initially have when it went live worldwide last July. Since then, Meta’s social network has introduced a 100% functional web version, a “feed” of a chronological nature for the accounts the user follows, a button to edit posts (which unlike X’s is totally free) and even the possibility of deleting profiles without losing the associated Instagram account.
When Threads debuted about five months ago on the old continent, European users relied on a number of tricks to access Meta’s social network. The most popular tricks for using Threads in Europe consisted of connecting to the social network via a VPN or downloading the app by making use of a non-European Apple ID. However, both options ended up being blocked shortly after Threads was released.
