Hashtags can be your best allies in positioning your content on TikTok and increasing your visibility. In this regard, there’s a series of viral hashtags that are used and seen by millions of people on the social platform, while others have a smaller but equally devoted audience.
These tags serve to indicate the theme of your videos to the platform, allowing them to be cataloged and displayed on the “For You” tab for users who share an interest in that topic. They also help users find your content when searching for a keyword that matches one of your hashtags.
Discovering the Most Popular Hashtags on TikTok Thanks to data provided in the 2024 Digital Report by We Are Social in collaboration with Meltwater, we can uncover the hashtags that have accumulated the most views throughout TikTok’s history.
Top 10 Most Used Hashtags on TikTok in 2024:
- #FYP – “For You Page” – 55.41 trillion views
- #FORYOU – Extended version of #FYP – 31.72 trillion views
- #VIRAL – 21.68 trillion views
- #FYPシ
- #FORYOUPAGE
- #PARATI
- #TIKTOK
- #CAPCUT
- #FY
- #TRENDING
The first position is held by #FYP, referring to the “For You page,” accumulating a whopping 55.41 trillion views across all posts containing it since TikTok’s inception. Following closely is #FORYOU with 31.72 trillion views. Throughout the list, various iterations of these hashtags are present, such as #FYPシ (4th), #FORYOUPAGE (5th), #PARATI (6th), and #FY (9th). Notably, there’s even a hashtag as quirky as #FYPPPPPPPPPPPPPPPPPPPPPPP, with 23 “p”s (yes, I counted).
Taking the third spot is #VIRAL with 21.68 trillion views, closely related to #TRENDING, in tenth place with 5.39 trillion views. Additionally, #TIKTOK (7.29 trillion views) and #CAPCUT (6.11 trillion views) hold the seventh and eighth positions, respectively. The latter refers to the video editing app developed by ByteDance, TikTok’s parent company.
Choosing the Right Hashtag Strategy While there’s no guaranteed recipe for TikTok virality, having a suitable content strategy can yield better results. Within this strategy, hashtags play a crucial role, as they ease TikTok’s job and that of other platform members.
But how do you choose the right hashtag? While it may be tempting to dive headfirst into using the top-ranking hashtags given their high visibility, this might not always be the best option. Using these tags indiscriminately, if they’re not related to your content, won’t guarantee anything. Moreover, even if many users view posts with these hashtags, if they don’t align with your target audience, they won’t benefit you much in the long run.
We recommend studying your audience, identifying what they would search for and what TikTok can show them. From there, and in line with your content, choose your tags. Additionally, explore the hashtag search to see if your keyword(s) have views. Experiment with different formulas and options until you find one that’s popular, coherent with your content, and of interest to your audience.
