Right now we have four different brands in three different Amazon accounts. We are already billing relevant amounts with them but in 2024 we will be able to have 10-fold figures of what we are seeing today. All we need is a little bit of focus.
Collectible toy accessories brand 1
This brand we have been developing since late 2021. At the last measurement point before the start of the seasons we were already close to 20% profit weight. In January we have to exceed those figures. We will complete the products we already have in the portfolio but this year the expansion will not be as extensive as in 2023. The focus will be to optimize what is there and generate a relevant sales volume also outside Amazon.
Collectible toy accessories brand 2
Here we are on our last legs to finalize the transition to the new brand. It was a wise decision in the end to make the change. In 2024 we will have more than 20 products for which we will have to create both listings on Amazon and our own website. They are partly the same products but they are also different products. We are copying things that are already working for us with the first brand. This brand is intended for sale at a given time. We’ll see how it goes.
Tesla brand of thermoses and accessories
This brand is somewhat curious because it emerged as a possible synergy with Tesla’s car accessories business. I have abandoned the Tesla business. The brand and products still exist. The focus will probably be on thermos products. At the moment we have a beverage cooler that we will complement with a soup thermos. That way we will perfectly cover both the summer and cold months. We will have to look for more simple products along the same lines.
Backpack brand
Every day I change my mind. We have now managed to make the destructive rating less visible. An average product rating of 4.1 is not so bad, so maybe it is not such a bad idea to continue with the brand but to look for a better supplier in terms of quality and price. It will not be easy but it will be feasible.
