Our growth in 2024 will be highly dependent on the capital available for investment. Sales are going as planned despite being below our highly ambitious target of 500k+. I have said it before but if you reach a goal quickly you have not set it right and you have fallen short of your potential. We want to know how far we can go and in 2024 even more so.
Recovering accumulated VAT from the last four years
We have a pending task which is to ask for all the accumulated purchase VAT of the last years. It will be a six-figure amount that the Spanish tax authorities owe us according to our books. In 2024 we will take the step and with a bit of luck it will be paid into our account. I am counting on an inspection because surely they will not want to return that money without a fight. We are prepared for any scenario.
Renewal of credit lines
At the end of March it is time to pay back the first money we borrowed. We have it planned and we will have the capacity to do it. At the same time we also want to ask for the renewal because we know exactly what we can get with additional capital. We are in a situation where we are ready to scale the business to the next level. This time for real.
Focus on products with high ROI and turnover.
It sounds like a joke because obviously everyone is looking for products with high ROI and fast turnover. We in 2023 have discovered a few that will help us get our business to where we want it to be. The only challenge will be to maintain enough focus to stay on track.
It’s like being less than 3 kilometers from the finish line when you run a marathon. You feel your body ache all over, but you know that if you’ve made it that far, you’ll be able to make it the rest. Our 3,000 meters will be even longer but we’ll make it anyway.