Everything points to the fact that this November we will be 40% above the 2023 turnover level. November has been strong but it is also true that we have bet on lower margins. At the end of the year we will have to look back to make sure that it has been worthwhile in terms of profits.
We are about to (if all goes well) start the strongest month of sales.
Even so, we already have to look ahead to January to be sure that we have the necessary products to generate a minimum turnover of 70,000 euros. In 2023 it was only 36,000 euros but this year we are much better prepared to “easily” double the entry into the new year. We have to grow fast and well.
My quick analysis is based on looking at October which was a 70k month. We need to replicate in January 2024 what we achieved there.
It’s mostly Pokémon products that have helped us achieve those sales. Now we even have an own-brand topseller that will help complete those sales.
The rest has been filled in with rather “boring” products to call it. They are always there and we don’t appreciate them too much but to be honest they bring their own without generating too much trouble. They are not strategic and sooner or later we are going to abandon them.
Reviewing the last lines drafted I have no doubt that achieving 70k in January will be complicated. We should aim higher and aim for 100k. Too ambitious? I don’t know, we’ll see….
