With the integration of MerchanLinks technology, The Monetise platform significantly expands its resource offering.
The union of The Monetise and MerchanLinks seeks to provide traditional and digital native media with the necessary tools to establish direct relationships with their audiences.
In the context of the evolution of Commerce Media as the third wave of digital advertising, where figures close to US$ 1.3 trillion are estimated in the coming years, the merger of the two startups is presented as a unique opportunity for their clients.
With the integration of MerchanLinks technology, The Monetise platform expands its offer of resources, such as the price comparator, the product carousel, the price alert and live shopping and shoppable ads, allowing them to generate new sources of income.
This ambitious collaboration reaffirms the commitment of both startups to provide publishers with the necessary technology to offer advertisers new formats focused on results.
The upcoming demise of third-party cookies further reinforces the relevance of this first-party data-focused approach, allowing publishers to build stronger, more personalized connections with their readers.
Launched in Spain in 2022, MerchanLinks has developed an intuitive system that transforms advertiser links into price comparisons and offer alerts, increasing the conversion of performance campaigns by up to 30%.
The Monetise, leader in Spain and with operations in the United States, offers the necessary technology to close the circle between printing and transaction, with a series of formats different from conventional digital advertising and a set of analytical tools with which to help readers in the purchasing processes and enrich the first-party data of the media.
Likewise, and thanks to the emergence of artificial intelligence in the creation of content, this unique data that is generated on the platform is used in a circular manner in the creation and optimization of content. The Monetise has recently positioned itself in the Top 15 of the ranking of the 100 most innovative Spanish startups in 2023 prepared by El Referente.
Its founders, Eduardo Fernández and Pettersom Paiva, with a long history in digital advertising, eCommerce and technology, and strategic partners such as Gabriel Saenz de Buruaga, André Zimmermann, as well as the creators of iKreate and Widitrade, trust in this agreement to lead the revolution of Commerce Media in Spain and globally.
“Commerce Media, the disappearance of third-party cookies and the accessibility of artificial intelligence, are the perfect ingredients that we combine in our platform and with which our media find a new value proposition to share with their advertisers,” he says. Eduardo Fernández, CEO of The Monetise. For his part, Pettersom Paiva, CEO of MerchanLinks, considers that “the merger marks a crucial milestone in our shared vision of transforming the market, positioning publishers at the center of digital innovation.”
